Built by a Working FFL Dealer
Your store. Our infrastructure. Complete control. AI-designed storefronts, automated sale detection, and the fastest product filtering in the industry — all running on battle-tested technology powering 42,000+ products.
Platform Features
Every feature is included in every plan. No add-ons. No surprises.
No templates. Your AI Design Agent interviews you, analyzes your brand photos, and builds a completely custom storefront that looks like your business.
Our engine monitors distributor pricing feeds 24/7 and automatically detects sales. When prices drop, sale badges appear instantly.
Sub-100ms product filtering for catalogs of 10,000 to 100,000+ products. Pre-computed index architecture means customers find what they want instantly.
Connect every distributor you have — Lipsey's, RSR, Zanders, Sports South, Davidson's, and more. No per-distributor fees. No limits.
Hand us your login credentials and we handle the rest. Products, customers, orders, and bound book records migrate automatically.
An AI agent trained on your catalog handles routine inquiries 24/7. Order status, shipping questions, product details — answered instantly.
Built by an FFL, for FFLs
FFL Stack is not theoretical software. Every module has been developed, tested, and refined on ArmsEast.com, a live e-commerce store running approximately 42,000 products with real traffic and real orders.
Built by a licensed firearms dealer who understands the unique challenges of FFL e-commerce: compliance, distributor relationships, bound book obligations, and the threat of deplatforming. We control our own infrastructure.
Simple Pricing
Every plan includes every feature. The only difference is how many products you can list.
$1,490/year (save 17%)
$2,790/year (save 17%)
$4,490/year (save 17%)
Onboarding: $399 one-time fee includes automated data migration, AI storefront design, distributor configuration, and training. Waived for annual subscriptions.
Limited Beta
We're accepting 10-20 FFL dealers for our beta program. Get free migration from your current platform and a custom AI-designed storefront.
✓ Free migration from Coreware, Gearfire, AmmoReady, or self-hosted
✓ Custom AI-designed storefront included
✓ No commitment required